Chicago's Plain White T's have released the highly impactful video for "Low."
The song lives on the band's latest album, Parallel Universe, out now via Fearless Records.
Singer Tom Higgenson offered the following insight into the song and the visual.
"Everybody at times can feel a little bit depressed, inadequate, or not 'good enough," he said. "Often, we search for something outside ourselves to fill that void and to make us feel better; more wanted, more confident, more beautiful. We turn to drugs, alcohol, medication for a temporary fix to make us feel a little better, but these can obviously just lead to more problems and become a need or a dependency."
Higgenson furthered, "This video makes a commentary towards that by introducing the imaginary magical elixir called 'Low,' which is presented as the fix all for all of life's problems. It’s a creepy infomercial that promises the consumer instant results, but as the viewer, we can see that things aren’t quite as they seem."
PLAIN WHITE T'S TOUR DATES:
3/15 — Rosemont, IL — Joe's Live
4/25 — Oklahoma City, OK — Tower Theatre
5/23 — Bristol, UK — The Fleece
5/24 — Perranporth, UK — Tunes In The Dunes Festival
5/25 — Hatfield, UK — Slam Dunk Festival
5/26 — Hatfield, UK — Slam Dunk Festival
5/27 — Brighton, UK — The Haunt
ABOUT PLAIN WHITE T'S:
Since emerging in 1997, the GRAMMY® Award-nominated multiplatinum Chicago quintet—Tom Higgenson [vocals], Tim Lopez [lead guitar, vocals], Dave Tirio [rhythm guitar], Mike Retondo [bass], and De’Mar Hamilton [drums]— has amassed an enduring, engaging, and enigmatic catalog, spanning two gold-certified offerings All That We Needed (2005) and Every Second Counts (2006) and unshakable anthems such as the double-platinum "1,2,3,4" and platinum "Rhythm of Love." Among the discography, "Hey There Delilah" went quadruple-platinum, topped the Billboard Hot 100, and earned a pair of 2008 GRAMMY® Award nominations in the categories of "Song of the Year" and "Best Pop Performance by a Duo or Group with Vocal." Along the way, the five-piece logged countless miles on the road in front of sold out crowds in nearly every corner of the globe. After a whirlwind tour cycle supporting 2015's American Nights, the guys hunkered down and began writing the ideas that would eventually comprise Parallel Universe, released in August 2018. The band's endlessly hummable signature melodies still shine at the center of this galaxy, but their Universe morphed into an otherworldly atmosphere of ethereal electronic pop strengthened by lush guitar tones and synth transmissions.